{"id":470,"date":"2015-06-12T22:20:44","date_gmt":"2015-06-12T21:20:44","guid":{"rendered":"http:\/\/www.korsenndesign.co.uk\/?p=470"},"modified":"2018-04-25T17:21:39","modified_gmt":"2018-04-25T16:21:39","slug":"kraft-foods-angel-delight-tom-jerry-funpack-dispenser","status":"publish","type":"post","link":"http:\/\/www.korsenndesign.co.uk\/?p=470","title":{"rendered":"Kraft Foods – Angel Delight Tom & Jerry Funpack dispenser"},"content":{"rendered":"

Lovely, fun job whilst working with Studio 6 Communications, design agency in Clifton, Bristol.\u00a0A Client of\u00a0theirs at the time Kraft Foods, were re-promoting the Angel Delight Brand and specifically targeting the concept of kid’s fun-packs for the summer holidays to drive further sale’s with some kind of POS unit requirement\u00a0for the Supermarkets. The idea being that the brand would be tied in with the famous Tom and Jerry brand, (Warner Films Licensing Copyright), and an absolutely classic cartoon characters of course and a favourite of mine and the family, hands down! After the initial briefing and many an Angel Delight tasting session in the studio, plus endless watching of Tom &\u00a0Jerry DVD’s, all in the name of research of course, it just had to be Jerry\u00a0outwits Tom\u00a0 ‘slapstick’ fun for the design concept of the unit. Several\u00a0marker\u00a0concepts sketches later, produced nuemrous\u00a0possible design routes. Although this concept\u00a0‘trip down the stairs’ <\/em>had\u00a0more\u00a0action to it and was\u00a0agreed on. So further development and onto the mac and into CS illustrator for the finished artwork. Also featured a sensor in the unit that played back Tom and Jerry sounds when passed. The original Tom & Jerry licensed graphics were sent over from the US of A and incorporated into the rest of the \u2018stairs\u2019 design already designed and illustrated by myself. Hopefully we paid homage to historic and quality cartoon characters\u00a0and the Angel Delight brand?<\/p>\n

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\"AngelDelight_Tom<\/a>

Above: My original finished marker vizzys for the final design concepts, and the concept\u00a0‘trip down the stairs’\u00a0was the final chosen version. I\u00a0came up with several of these but the ‘stairs’ concept worked the best as a workable POS unit and had the maximum impact and fun to of course!<\/p><\/div>\n

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\"AngelDelight_Tom

Above: Definitely a job for markers initially for the concepts. You can get so much across with them, but due to it being a concept and a somewhat loose visual it\u00a0doesn’t push\u00a0the Client\u00a0into the proverbial mouse hole,…ha, ha!?<\/p><\/div>\n

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Lovely, fun job whilst working with Studio 6 Communications, design agency in Clifton, Bristol.\u00a0A Client of\u00a0theirs at the time Kraft Foods, were re-promoting the Angel Delight Brand and specifically targeting the concept of kid’s fun-packs for the summer holidays to drive further sale’s with some kind of POS unit requirement\u00a0for the Supermarkets. The idea being […]<\/p>\n","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,7],"tags":[],"class_list":["post-470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-illustartions","category-point-of-sale"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.korsenndesign.co.uk\/wp-content\/uploads\/2015\/06\/Angel-Delight_Tom-Jerry_POS-e1503503217546.jpg?fit=400%2C570","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9y7YU-7A","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=470"}],"version-history":[{"count":20,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/470\/revisions"}],"predecessor-version":[{"id":2071,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/470\/revisions\/2071"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/media\/472"}],"wp:attachment":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}