{"id":664,"date":"2016-12-15T09:00:11","date_gmt":"2016-12-15T09:00:11","guid":{"rendered":"http:\/\/www.korsenndesign.co.uk\/?p=664"},"modified":"2019-06-07T22:56:17","modified_gmt":"2019-06-07T21:56:17","slug":"invictus-cycling-club-new-logotype-and-branding-4","status":"publish","type":"post","link":"http:\/\/www.korsenndesign.co.uk\/?p=664","title":{"rendered":"Invictus Cycling Club and Threadneedle Investments – Logotypes & jersey designs."},"content":{"rendered":"

New cycling club logotype – June 2015.<\/b><\/p>\n

Being a Cyclist and bike enthusiast, it was a total pleasure to undertake this design job. To develop the new logotype for the new Invictus Cycling Club<\/i> up in St Albans and then using it with the corpoarte sponsored jersey design. So after some initial ideas and routes, the chosen design was illustrated in CS illustrator, which is perfect for the job. Below are the full colour versions, although its still in development currently. The logo had to work with the main sponsor’s of the club jerseys and gillett’s, Columbia Threadneedle and their brand colours, two shades of light and dark blue. So will look forward to receiving mine in the post for the Sunday ride soon!<\/p>\n

Below first version: <\/em>As the Sponsor of the cycling jersey, Columbia Threadneedle it obviously needs to be in their brand colours. <\/em>Below<\/em> second version: <\/em>Updated design and coloured up blue\/red\/yellow, as I would prefer it for the club. No wonder as I was always a bit influenced with colours by Pop-Art and Comic-Art culture as a teenager.<\/p>\n

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\"Invictus<\/a><\/p>\n

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\"Invictus

Above:<\/em> Alternative but probably a more garish colours scheme!<\/p><\/div>\n

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\"\"<\/a>

Above: <\/em>Logotype on the Jersey, front and back.<\/p><\/div>\n

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\"Invictus_Scamps_SketchBook_1\"<\/a>

Above and below:<\/em> Black and white sketches\/scamps of the logo’s development. As you can see, I had a few ideas for this one, impossible not too!<\/p><\/div>\n

\"Invictus_Scamps_SketchBook_2\"<\/a>

Above:<\/em> Further black and white sketches\/scamps of the logo’s development.<\/p><\/div>\n

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 Threadneedle Investments London Revolution Sportif, May 2012 – Jersey Design.<\/b><\/p>\n

Previous to the above project, I also designed another Cycling Jersey in 2012, for <\/b>Threadneedle Investments. This Jersey design was for the London Revolution Sportif in May 2012, the Client sponsoring the Jersey and being City of London based, it was obvious to design and illustrate the classic London Skyline and the River Thames. But combined with the St.Piran, Cornish Flag to represent the Thames route through the capital underneath the iconic Tower Bridge.<\/p>\n

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\n<\/a> \"\"<\/a><\/p>\n

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Above:<\/em> The Jersey in use by my Myself and my Brother on The London Revolution Sportif, 185m ride, May 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"

New cycling club logotype – June 2015. Being a Cyclist and bike enthusiast, it was a total pleasure to undertake this design job. To develop the new logotype for the new Invictus Cycling Club up in St Albans and then using it with the corpoarte sponsored jersey design. So after some initial ideas and routes, the chosen design was illustrated in CS […]<\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,8,11],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-illustartions","category-my-stuff"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.korsenndesign.co.uk\/wp-content\/uploads\/2015\/07\/Invictus-CC_Logotype_ColThreadz.jpg?fit=805%2C800","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9y7YU-aI","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=664"}],"version-history":[{"count":45,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":2192,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/664\/revisions\/2192"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=\/wp\/v2\/media\/704"}],"wp:attachment":[{"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korsenndesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}