Harrow Churches Housing Association – Annual Report 2016

April 2017 – Korsenn design HCHA’s Annual Report again, good to work on this project for the 4th year!

So for the 2016 Annual Report design, the concept design and imagery wise was to focus on HCHA’s Tenants. But also shine a spotlight on HCHA’s innovative social housing policies across the organisations asset estate. Plus,…well I just like circles and always have and used them readily for graphic effect to break up all the regularity of an Annual Report!?

 

Above: The 2016 report front cover featuring HCHA’s Tenants who reside across the HCHA estate and featuring bold brand colours.

Anyhow lots to to be told in this years report, as last year was a very busy one for the housing organisation with much re organisation, etc. Again we utilised positive images of the Tenants who reside across the HCHA estate. All to reinforce the organisations brand, core value’s and Tenant sectors for the front cover design; Sheltered, General Needs, Young People, Extra Care and Homeless Tenants. Plus new housing developments associated with other providers within the housing and property markets.

HCHA are a great charitable organisation, a housing association that you get the feeling with of a strong ethical code, whilst dealing with them. Also an organisation with a history of good deeds in social housing in North West London. Run by people who actually do care about and commit to those of us in society who are in potentially socially disadvantaged positions at different stages of this life. All good to know! So to inform and reflect on these core values, they publish various media throughout the year. So this year’s Annual Report was a slightly more simpler design affair, after the previous years 50th Anniversary celebrations within HCHA. But it still had to communicate effectively the brand values and the past years business, news, projects, a new merger with Harlington HA and those all important financial figures of course. Photography was commissioned via locally based photographer, Lucy Baker and also in-house with HCHA’s Communications and Projects Manager, Soni Shah.

 

Above: Always great to get some some more quality finished litho-print through the post, another successful design job, after a rather frenetic period earlier this year in the studio!

Below: Numerous inside spreads from the 2016 Annual Report.

 

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