Lloyds TSB Comm, ‘For the Journey Campaign’ 2005-9

Card Payments, Automated Payments, Business Debit Card and Private Banking brochures.

Whilst working with Studio 6 Communications, design agency in Clifton, Bristol. A client of theirs, LTSB Banking needed to redesign the existing Business Banking brochures into then new ‘For the Journey’ brand for Commercial Department of Lloyds TSB (the old bank and brand styles now). Design & Art Direction for print and web campaign for a range of brochures, photography and the backing illustrations of typical business characters. All merged together within Photoshop for the front covers, to produce the unique, slightly bizarre design’s which has formed the commercial identity. This campaign lasted well over 3 years with 36 brochures produced in total over that time frame. Designs had to be influenced by ‘For the Journey’, LTSB Animated TV campaign (originally originated by Marc Craste, of Studio AKA).

Below underneath brochures: Front Cover illustration scamp’s.

Often the design’s of the background illustration took several scamps and versions before the final content and the right detail was right. Usually individual items had to be re-designed in the ‘Marc Craste World’ style. Once all was agreed with the client it was then briefed onto a specialist digital illustration agency, (responsible for the TV advertising animation), then art directed by myself, until final artwork for print and web.