Kraft Foods – Dairylea and Jurassic Park P3 – Lunchbox POS.

Monster Munching fun for Kraft Dairylea and Jurassic Park 3.

Monster Munching designs for Kraft Dairylea Cheese and a tie up with Jurassic Park 3, that summer’s blockbuster film. Promoting the films release with POS and a free plastic kids lunchbox promotion. Concepts/marker visual’s and then into CS Illustrator and Photoshop artworks for the POS units. I still have the original Warner Brothers JP3 Brand bible from the US, which has to be seen to believed, in its wonderful scope of design guidelines for using the films dinosaurs in promotions!? Design work for Studio 6 Communications, design agency in Clifton, Bristol.

Above: Photoshop illustrations of the intended end of aisle POS display, wobblers and floor graphics. Lower is a close up of the shelf sticker.

Below: Original marker concepts, initial ideas for the project, having a lot of fun with Dino claws slashing and appearing out of shelving units!