illustrations digital – Lloyds TSB 2012 Olympic Character’s and map illustrations.

Lloyds TSB

Olympic Athlete and Plane illustrations used on LTSB media, leading up to and being a leading sponsor of the 2012 Olympic Games. I designed many of these images to work with the LTSB campaign which lasted well over 5 years. The designs had to be influenced by the ‘For the Journey’, the LTSB Animated TV campaign (originally originated by Marc Craste, of Studio AKA). The finished illy’s were then produced by digital illustration agencies: Finger Industries and Milky Tea.

Below: London Olympic Park Venues Locations map, design and illustration in CS illustrator.